The Management Team

Mr Johnson Chen - Chairman, Managing Director

Founded the Company in 1993 starting as a Sales Representative office. Over the years, under the vision and leadership of Johnson, Superworld has grown tremendously. Superworld now has 5 representative offices spread over 5 locations namely Taiwan, Hong Kong, Dongguan, Suzhou and USA and with manufacturing facilities in China, Taiwan and Myanmar. Johnson has very strong business acumen. He says "In this fast growing and fast changing business, we just cannot stand still. We must continue to change to move forward or we will be left behind". Johnson's long term plans which he says "is still a distance away" is to bring the company up to be a tier one component supplier and for Superworld to be an MNC with an internationally renowned brand in the industry.

Ms Adeline Wong - Senior Director

An industry veteran in inductors with close to 20 years sales and marketing experience. She leads the sales and marketing team and has been extremely successful in developing new markets and venture into new customer base with new product lines.

Mr Lewis Yeo – Senior Sales Manager

Lewis has more than fifteen years of sales industry experience encompassing inductors and connectors product. He is based in Singapore and handles the company’s global accounts in United States. Lewis also works in collaboration with the global marketing and engineering team to identify and develop marketing initiatives and new customer service opportunities.

Ms Joanna Lim - Senior Finance & Admin Manager

Joanna was appointed in 1998 where she was hired to oversee the administrative and financial matters within the company. In the short span of time, she has proven to be resourceful and knowledgeable as she improves process and policies within the company.

Ms Tan Mui Mui - Assistant Accounts Manager

Mui Mui has 10 years of experience in accounting. Priding herself to be a creative thinker, her analytic skills have benefited the company greatly. Her extensive knowledge on accounting has steered the company in the direction of maintaining growth and reducing financial risk.

Ms Chilli Tiew – Senior Buyer

Chilli has been with Superworld since 2005, having starting her career as Purchasing Assistant. As a Senior Buyer, she is currently leading the purchasing and sourcing department. Chilli maintains constant contact with our production team as well as materials vendor to ensure that they are providing us with the highest quality, most competitive pricing performance. Her experience in purchasing has enable us to provide a more competitive edge to our customers.